The smartphone war is not over yet. The world already knows the saga of the rivalry between the two smartphone bigwigs Apple (AAPL) and Samsung (SSNLF). From board rooms, to courtrooms, to retail stores, the fight between Samsung and Apple have visited all places and the war between the two is no less than the U.S.-Iraq or the India-Pakistan war. Twenty years from now, their war will get a place in the school textbooks as well. Their stance has become so predictable to the world that now everyone knows that if there is a fresh launch happening from one company, the other will soon follow suit with a better alternative, and the battle goes on.
But the war is not limited to the two smartphone giants because news is that another tech honcho is setting up its arsenal to enter the smartphone war.
The new debutant in the smartphone war
Google (GOOG) is coming out with bigger, more expensive version of its Nexus phone and tablet to attract more of the affluent consumers who faithfully buy each new generation of Apple's iPhone and iPad. So now it's Apple vs. Google in the smartphone ring.
Just when the world was busy exalting the launch of iPhone 6 and 6 Plus, Samsung launched a scathing attack by unveiling the Note 4, a strong response to Apple's launch. Now, Google is coming up with a new streaming video and music device, the Nexus Player, to compete with Apple TV and Roku, among others.
The latest popups from the Google house is all aimed to stand glaring into the eyes of the Apple lineage. From this we can make out rivalry brewing up between Google and Apple in the increasingly important mobile device market. Google's Android software and Apple's iOS software power most of the world's smartphones and tablets. So now we can see the war triangle developing between Apple, Samsung and Google. So is this a war of the companies of Android vs. iOS.
The Google dressing room
The new Nexus product line will hit the shelves in November, in time for peak holiday shopping, and will also compete against a variety of other phones and tablets that run on the free Android software, including popular devices made by Samsung. So we are about to see a new storm in the smartphone world.
Going by the street reports, Google is also about to follow the Apple suit and launch the twin Nexus devices. Both the Nexus devices will run on the latest version of Google's Android operating system. The latest android OS is called "Lollipop," thus following the Google tradition of naming its launch after a sweet treat, but will this really sweeten the consumers cart this festive season.
Interestingly, Google has lined up its launch to coincide with the much awaited launch of the new iPad from Apple. The iPad, which had introduced us to the tablet world way back in 2010, is supposed to reappear in an all new way today. Is the new Google product poignant enough to draw crowds from the iPad unveiling event and cut out a slice from the Apple frenzy?
How poised is the new Nexus range to give the rest a run for their money?
The latest Nexus 9 tablet, made by HTC (HTCXF), as we had predicted rightly in our last article titled: Will Google and HTC Combine To Bring Out The Next Nexus? will give a fresh lease of life to laggard HTC. The Nexus 9 offers a 9-inch screen, a couple of inches larger than its predecessor, and an inch smaller than its target competitor, iPad Air which sports a 10-inch screen. The Nexus 9 sports a considerably high price tag of $399, about 74% higher than its predecessor, but $100 less than the iPad Air. This premium pricing is another technique deployed by Google think tank to appeal to the Apple patrons, and yet keep the price more affordable.
The new Google smartphone, the Nexus 6, named quite close to the iPhone 6, boasts a nearly 6-inch screen, eclipsing the 5.5-inch display on the iPhone 6 Plus, the much hyped launch of the year.
Google has set the price of the Nexus 6 at $649 without a carrier contract, compared to t
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